CEDIA Rocked

Opinion: Page (1) of 1 - 09/25/03

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CEDIA Rocked Home Theater Installers Thrive, Sony Keeps Polysilicon LCDs to Itself By Gary Kayye, CTS

Earlier this month, I attended my eighth CEDIA show and was thoroughly impressed. CEDIA, the leading home theater and home automation show in the world, is like an older person's toy store. It's full of all those gizmos and gadgets that we all want in our home.

The weirdest thing I saw was a booth from a company called BEYOND who is marketing a line of appliances (including a coffee maker, a microwave oven, a clock radio and even a bread maker) all networked. You may know BEYOND as the company who brought you the first kitchen entertainment system called the ICEBOX that's a TV, an internet terminal (using Windows CE), an AM/FM radio and DVD/CD player in one -- for the kitchen. It's one of the coolest new gadgets I've seen in years, but it's expensive at a little over $2,000.

However, CEDIA was dominated by displays again. Everything is now HDTV. HDTV projectors, plasmas, LCD TVs and even HD portable DVD players.

More than 22,000 people filed through the CEDIA Show (Sept. 8-12) in Indianapolis, IN and this bodes well for ICIA and NSCA who are partnering with them for a show in February called Integrated Systems Europe - being held in Geneva, Switzerland February 3-5, 2004. If you're interested in going, check out the details at www.infocomm.org.

There is no question that the home market has continued to boom in the down market economy. I had dinner with a few of the leading home theater integration firms one night of the show and learned that 9/11 sparked their market. Instead of spending money on travel and entertainment, the high-end home owner spent it building a bigger house or integrating entertainment at home with a theater. All three of them claimed that the past two years have been their busiest. And, they say it's getting busier. In fact, I noticed that, too. I took three courses at CEDIA. In one of them, taught by one of the best instructors I have ever seen, Mr. Bill Organ of Avalon Associates, the instructor asked the attendees (at least 150 people) to raise their hand if this was the first time they had been to CEDIA. A lot more than 60% of the class did. Then he asked anyone who was new to the industry to raise their hand, and a good 35% did. This shows well for the economy, eventually.

The lines between ProAV and HomeAV are blurring. I know of two major ProAV integration firms going into Home later this year. In addition, I see more and more products that are targeted as cross-over products for both home and pro applications.

Finally, a couple of things I want to point out. Although DLP technology is totally and virtually completely dominating the home theater projection market today (in less than two years after TI --Texas Instruments -- decided to target the home) Sony showed a killer reflective imaging technology in their booth called SXRD technology. And, speaking of Sony, they made a little-read announcement last month that they will stop shipping raw-component HTPS-LCD panels to other projector manufacturers. There are a lot of manufacturers who get LCDs from Sony and this is sure to affect the market and will surely benefit both EPSON -- as they and Sony supply over 90% of the raw-component LCD today) and TI -- who makes the DLP chips.

Gary Kayye, CTS, is Chief Visionary at Kayye Consulting, Inc., a Chapel Hill, NC-based marketing consulting firm that serves the ProAV and Home Theater markets. In addition to strategic marketing consulting, Kayye Consulting, Inc. is also a training development company. Gary can be reached via e-mail at gkayye@kayye.com or through his Web site at www.kayye.com.

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Gary Kayye, CTS is Chief Visionary at Kayye Consulting, Inc., a Chapel Hill, NC-based marketing consulting firm that serves the ProAV and Home Theater markets. In addition to strategic marketing consulting, Kayye Consulting, Inc. is also a training development company. Gary can be reached via e-mail at gkayye@kayye.com or through his Web site at www.kayye.com.

Related Keywords:CEDIA show, home theater, home automation show, toy store, gizmos, gadgets, Gary Kayye
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