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Signage Everywhere

Digital Signage as Entertainment Drives Sales By Jeff Hastings, CEO Bright Sign

Sure, digital signage has been a popular messaging solution for entertainment venues like sporting events, movie theaters, amusement parks, casinos, museums ... but imagine the uplift in sales that can be realized by using it to provide real entertainment.

Consumers are bombarded with messages at every turn today and have become immune to all but the most innovative, most engaging signage displays. Interactivity and mobile integration have become key to engagement with digital signage because they can turn passive customers into fully engaged buyers.

There are now digital signage players that have been enhanced with special scripting to deliver audio and video streams to an existing TV, opening a whole new world of exciting entertainment opportunities. Bars, restaurants, cafes, gyms, retail chains and other public venues can use them to engage their visitors and enhance their experience while building brand awareness and driving increased revenue. 

            Source - Roqbot

One of our customers in this arena is Roqbot, the developer of an award-winning business music service service. Combine Roqbot with our digital media player and you have a social jukebox system getting major attention through the introduction of an engaging visual element. With the solid-state digital signage controller connected to the Internet and an existing TV, it can be used to play Roqbot's streaming music and synchronized video of the applicable cover art and yes, even promotional images/videos provided by the business subscriber or sponsors.


By using a signage controller with a solid-state (PC-less) platform, users are ensured of easy deployment, higher reliability, and little to no maintenance costs for substantially lower prices than PC-based signage solutions. They also require only a fraction of the power required by an average PC.

Sales Increase by an Average of 26 Percent
Applications like Roqbot offer sophisticated new ways to engage a customer within a business. For example, the application lets visitors to subscribing businesses use their smartphones to see what's playing, pick songs, and vote on the queue. After six months of using the Roqbot social music system, San Francisco's Bar Basic has seen increased traffic, a longer dwell time and gross sales increasing by an average of 26 percent.

Increased Sales of Up to 30 Percent
Another customer of ours, Muzak, a Mood Media company, uses a web media platform to enable retailers to create their own in-store radio station by combining music that reflects their brand with messages about product offerings and specials. According to Muzak, retailers who brandcast their business can enjoy increased sales of up to 30 percent.

Trivia services provide a similar type of involvement solution that enhances the visitor experience with either individual or team play. It's why bars and entertainment businesses have trivia nights with digital signage streamlining, simplifying and aiding that interaction/involvement.

                        Source - Roqbot

Music, engaging visuals, even scent all play an important role in defining the brand in-store. When looking for a digital signage player for dynamic applications like the ones mentioned here, you need a solution with an open platform that easily links to virtually any live data source. You will also depend on a solution with proven reliability in the field, ease of installation and minimal maintenance requirements.

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Jeff Hastings, CEO at BrightSign
BrightSign, LLC is a privately held company located in Saratoga, California founded in 2002 by Anthony Wood, the inventor of the digital video recorder (DVR).

BrightSign is a leading supplier of solid state digital sign and kiosk controller products that are innovative and easy to use for the commercial digital signage market worldwide.

Related Keywords:digital signage, streaming content

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