GROWTH. . . HOW BIG IS BIG? By Miles Weston To you and me (especially me), $1 million is big money. $10 million is HUGE!!! To companies that are being bought and sold right now it's like chump change. $100 - $1000 million isn't astronomical for major companies like IBM, HP, Panasonic, Nokia and others. ...Read More »

Expansion Team Heads Back To School For JC Penney It seems like a typical high school cafeteria setting -- that is until a female student gives a knowing nod to her cohorts and suddenly the lights go down, the music comes up and the kids burst into a high energy fashion show strutting a lunch tables-turned-catwalk modeling the new back to school fashions at JC Penney. ...Read More »

Shooters Post & Transfer Creates 'Defining Moments' For MASN Shooters Post & Transfer, the full-service creative post house, stepped up big-time for MASN, (Mid-Atlantic Sports Network), the Baltimore, MD-based regional sports network owned jointly by the Baltimore Orioles and Washington Nationals, handling the production with a cast of real fans, and the complex post production that centered on creating intricate 3D virtual sets that evoked the iconic look of Camden Yards and Nationals Park -- the home stadiums for Orioles and Nationals respectively. The 20-spot branding campaign was created by the Washington, DC-based agency Rosenthal Partners, and directed by Peter Churchman of Churchman Productions, Ardmore, PA. ...Read More »

Explosion Robinson Scores Show Open for VH1's New Reality Series 'The T.O. Show' NFL star receiver Terrell Owens has two sides: good-natured, happy-go-lucky Terrell and the cocky, brash superstar who prefers to go simply by his initials T.O. Both personalities are on view in VH1's new reality series The T.O. Show, and thanks to Explosion Robinson, the custom music and sound design shop founded by Stephen Hermann, you hear them equally well in the show's open. ...Read More »

BOND Audio Sounds Good With New Heineken Beer Campaign Building on the general market campaign for Heineken featuring actor John Turturro, BOND Audio's Sound Designer/Engineer Joe Casalino teamed with agency The Vidal Partnership to create a similar eight-spot featuring actor Nestor Carbonell, known to many for his role on the TV show Lost and in the hit movie The Dark Knight. ...Read More »

Quadro FX 4800 by PNY with Elemental Accelerator for NVIDIA Quadro allows Waganer Digital Video to save time Waganer Digital Video, founded by Richard Waganer, has been producing broadcast television and corporate videos for more than 20 years. Over the years Waganer has added many clients to its roster including industry giants such as CNN, Comcast, Discovery Communications, NBC, ABC, CBS, BBC and PBS Kids. Offering full production services in HD and SD, Waganer has created a wide variety of video content such as medical training videos on heart pacing wires for surgeons, a series with John Walsh helping law enforcement investigate missing children, and coverage of WWE wrestling. ...Read More »

Blackmagic Designs' Studio Videohub Studio Videohub is the latest edition to Blackmagic Designs multi-award winning routing switcher family. Sitting in a compact 2 rack units, the Studio Videohub is a powerful 16 x 32 SD / HD-SDI / 3G SDI routing switcher created with the small post production workgroup in mind. ...Read More »

Bud Light Lime Serves-Up Summer State of Mind in High-Profile Broadcast Spots from Stardust and DDB Chicago Bicoastal U.S. creative production company Stardust Studios is very proud to detail its close collaborations with the creative team from DDB Chicago for Bud Light Lime. For the project, one :30 and two :15 design-intensive broadcast spots entitled "The Summer State of Mind" created by Stardust debuted on May 10 during high-profile U.S. primetime broadcast coverage, like the 2009 NBA playoffs, and continue to air widely. ...Read More »

Profile: Living Black produced and presented by Karla Grant, SBS Television Australia By David Hague In 2009 Karla Grant is in her 7th year as Presenter and Executive Producer of Living Black, SBS TV's prime-time national Indigenous current affairs program. Karla was appointed Executive Producer of SBS's Indigenous Media Unit in 2002 and from there, developed the concept for Living Black which first aired in February 2003. ...Read More »

Stardust Delivers Ice Breakers Spot for ArnoldNYC Under the direction of EVP and senior creative director Sig Gross and his colleagues from ArnoldNYC, bicoastal U.S. creative production company Stardust Studios recently produced a colorful spot for Hershey Canada's Ice Breakers Mints. ...Read More »

Clearing a Passage through Today's "Frozen" Economy By Michael Dotson We are facing challenges in our economy the likes of which have not been experienced in most of our lifetimes. News stories seem to bounce from bad to worse to hope to despair, leaving relatively rare moments of optimism and huge holes of uncertainty. The primary result of this combined "gloom and doom" assault has rendered many businesses paralyzed with a sense of fear for the present and the future. ...Read More »

Content Insider #121 -- Content Contention By Miles Weston NAB -- National Association of Broadcasters -- how the industry has changed over the years (even with attendance that was down dramatically). We've gone from huge camras that took two men and a boy to move around the floor. Slowly, almost without seeing it the shift began and schools, health care facilities, houses of worship and even businesses could afford the lighter, more automated capabilities. This year the show had obviously made the shift. Mobile and personal video took center stage. . . all in highdef. ...Read More »

Bridges Media Joins the "Fight for the Pride" with Spots for USA Today/Cannes Young Lions Competition Bridges Media, LLC recently completed production and post production work on two :30 spots, "Feast" and "Prowl," for the 2009 USA Today/Cannes Young Lions "Team USA" Competitions. ...Read More »

Introducing the Red Bull Big Tune Webisodic Series and BET TV Special Innovative motion design and production company Monkeyhead is very proud to detail its opening titles and custom graphics package created for the Red Bull Big Tune documentary webisodic series, and for the forthcoming Big Tune Documentary Special set to air in April on BET. ...Read More »

Mktg vs Tech By Miles Weston At the recent IDC conference speakers highlighted those companies that were started in recessions and depressions and thrived. They overlooked those that didn't quite make it.Big difference was why they were started and their focus. Starting just to make huge bundles of money isn't a key to success. Starting with great technology isn't much help either. ...Read More »

The Importance of Website Conversion By Scott Buresh Many companies make the mistake of spending money in areas where it's not necessary. Take, for example, companies pumping marketing dollars into increasing traffic on the website. It's great to get more traffic, but that is just the first step. Now you need that traffic to do something. ...Read More »

WINDOWSEATpictures documents Vans Triple Crown of Surfing with Panasonic P2 HD camcorders WINDOWSEATpictures (El Segundo, CA) recently shot four one-hour programs documenting the celebrated Vans Triple Crown of Surfing (men's and women's competitions) with several Panasonic P2 HD solid-state camcorders. The first installment will air Monday, February 16 on Fox Cable Networks' Fuel TV at 8 p.m. ET/PT. The shows will subsequently appear on VOOM's RUSH HD network. ...Read More »

Cover your back end: Be prepared for a response to your marketing campaigns By Tony van Veen Let me start by setting the record straight: This article is not about making excuses, making sure you don't get caught, or deflecting blame if something you planned goes wrong. In short, it's not about covering your rear end. What Iâ??m talking about instead is making sure your business is prepared to properly execute the back end of your next marketing campaign â?? when prospects and customers actually start responding to your marketing efforts. ...Read More »

Monkeyhead Delivers Feature, TV Titles for Tanner Hall's "The Massive" from Red Bull Moving Images, Trainjump Entertainment Innovative motion design and production company Monkeyhead is proud to showcase its latest artistic endeavors: the opening titles for Red Bull's "The Massive" feature film starring seven-time X Games gold medalist skier Tanner Hall and his fellow all--stars from the world of extreme skiing, and a second opening title sequence for the forthcoming "Making Of: The Massive" TV series. ...Read More »

Content Insider #115 - The Video Conundrum By Miles Weston Like the CERN collider everyone is rushing to define high definition video and to take ownership. Content owners, content distributors, content pipelines, hardware/software producers all want to sell folks who have had a tough day an escape with fantastic HD content. They all have the best HD answer. Lots of these folks offer you their interpretation of HD video and say the rest is "a world of hurt." In a lot of ways, their statements are partially true. ...Read More »