Social Media #3 By Miles Weston
Part of a series of articles to plainly explain what organizations need to consider and carry out in today's social media.
...Read More »
Social Media #2 By Miles Weston
Number two in a series of articles to plainly explain what organizations need to consider and carry out in today's social media. As the online communities increase in size, number, character; companies will refine their activities to develop "word of mouth equity" that can be used to strengthen their understanding of the customer's wants/needs (present/future), produce sales, blunt the effect of cheap store brands compared to name brands and draw upon when problems, issues arise.
...Read More »
Social Media #1 By Miles Weston
The reach of the Internet has opened the door for companies to be in direct touch with millions of individuals who want to obtain information and discuss your company, products, services and your capabilities. They have thousands of online outlets to research virtually anything - and anyone - who exists on the planet. The challenge for companies is how to participate with these people, win them over or neutralize their issues.
...Read More »
Content Insider By Miles Weston
Wouldn't it be great if you just had a good -- no great -- idea. But there's a lot of drudgery and hard work between the idea phase and the delivery phase. The first phase is the biggest hurdle for most entrepreneurs, most ideas. It's where most stumble, fall, never get back up. There are no guarantees to getting the mother's milk of new enterprises -- funding
...Read More »
Content Insider By Miles Weston
What does the industry have? Lots of really, really smart people. They can develop fantastic -- brilliant even -- hardware, software, services. Many of them can do everything right but step from the lab to the front office. Sure they can move into the corner office but staying -- especially when they're beholding to VCs and stockholders -- is more work than they thought.
...Read More »
Storyfarm uses G-Technology G-SPEED eS PRO to Cut Latest Doc Projects By Dean Mermell
Video editors working in high definition (HD) face increasing technical challenges on a daily basis. Their tools need to be sharp, fast and function well under deadline. The sheer size of video files that have to get pushed through today's postproduction workflows can slow a system down to a level where the creative process just isn't fun anymore.
...Read More »
Let Paper Press Kits Join History By Miles Weston
The CEA (Consumer Electronics Association) started the world of change a few years ago "encouraging" PR people to only use online press services or online kits. Most of the shows followed suit going green and making press materials available to media folks even if they didn't attend. The benefits of the web and online services isn't new. After all these years we're rather glad to see the blood, sweat, tears of paper kits disappear.
...Read More »
Chasing Leads: Offline Lead Tracking in SEM Campaigns, Pt. 1 By Scott Buresh
The value of an SEO campaign in terms of lead tracking is tied up with the particular search engine marketing company you select. Based on the company's abilities, it can take your existing SEM campaigns from lackluster to high performing marketing tools that are integrated.
...Read More »
Content Insider - Selling By Miles Weston
Talk about two sides of the coin just think of the sales call. If you're in sales then it is all about the person in front of the other person/group. If you're in marketing it is all about the polished, super slick presentation. If you're the CEO and CFO it's all about the order. It takes them all. And it should go where few marketing people have gone before...it should ask for the order.
...Read More »
"Repossessed" Captures Reality Series On-The-Go Action with AJA Ki Pro
AJA Video Systems, a leading manufacturer of professional video interface and conversion solutions, announced that their Ki Pro, portable tapeless recording devices were used by Stick Figure Productions for the upcoming season of National Geographic Channel's documentary series "Repossessed."
...Read More »
Content Insider #137 - Multitasking, Innovation Without Borders By Miles Weston
CES is always great to see and immerse yourself in all of the new toys, the new potential...the fresh start! But this past year everyone was bemoaning the fact that the U.S. was behind the curve, lost the recipe for success and the future. Look at the CES stuff and where did it come from? Everywhere! We (and we mean all we) multitask, work virtually without borders pulling the best ideas, the best talent from EVERYWHERE to create solutions, solve problems.
...Read More »
Bringing the In-Store Message to Life By Jeff Hastings, CEO Bright Sign
Spend any time in shopping malls or stores you'll see a growing number of digital signs augmenting the product and sales messages of stores and product brands. They really are helping change the face of retail. Not just in our industry but every industry including drug stores, grocery stores. The new medium offers an excellent outlet for creative developers to educate, influence, persuade the consume just at the time he/she is making a buying decision.
...Read More »
Content Insider #136: Social Media Spying By Miles Weston
It's so nice. Everyone uses today's social media to connect with people just everywhere, anytime/all the time. No matter what you read, what you watch, what you listen to social media is where it's at. True. . . all the good guys, all the bad guys, all the guys in black suits and sunglasses are there looking around to see if someone has an invitation to the President's dinner party they aren't using. It's a great tool. A great way to stay in touch with...THEM!!!!!
...Read More »
GROWTH. . . HOW BIG IS BIG? By Miles Weston
To you and me (especially me), $1 million is big money. $10 million is HUGE!!! To companies that are being bought and sold right now it's like chump change. $100 - $1000 million isn't astronomical for major companies like IBM, HP, Panasonic, Nokia and others.
...Read More »
Expansion Team Heads Back To School For JC Penney
It seems like a typical high school cafeteria setting -- that is until a female student gives a knowing nod to her cohorts and suddenly the lights go down, the music comes up and the kids burst into a high energy fashion show strutting a lunch tables-turned-catwalk modeling the new back to school fashions at JC Penney.
...Read More »
Shooters Post & Transfer Creates 'Defining Moments' For MASN
Shooters Post & Transfer, the full-service creative post house, stepped up big-time for MASN, (Mid-Atlantic Sports Network), the Baltimore, MD-based regional sports network owned jointly by the Baltimore Orioles and Washington Nationals, handling the production with a cast of real fans, and the complex post production that centered on creating intricate 3D virtual sets that evoked the iconic look of Camden Yards and Nationals Park -- the home stadiums for Orioles and Nationals respectively. The 20-spot branding campaign was created by the Washington, DC-based agency Rosenthal Partners, and directed by Peter Churchman of Churchman Productions, Ardmore, PA.
...Read More »
Explosion Robinson Scores Show Open for VH1's New Reality Series 'The T.O. Show'
NFL star receiver Terrell Owens has two sides: good-natured, happy-go-lucky Terrell and the cocky, brash superstar who prefers to go simply by his initials T.O. Both personalities are on view in VH1's new reality series The T.O. Show, and thanks to Explosion Robinson, the custom music and sound design shop founded by Stephen Hermann, you hear them equally well in the show's open.
...Read More »
BOND Audio Sounds Good With New Heineken Beer Campaign
Building on the general market campaign for Heineken featuring actor John Turturro, BOND Audio's Sound Designer/Engineer Joe Casalino teamed with agency The Vidal Partnership to create a similar eight-spot featuring actor Nestor Carbonell, known to many for his role on the TV show Lost and in the hit movie The Dark Knight.
...Read More »
NO...Doesn't have a thing to do with "that" smartphone...or "that" store...or "that" tablet. It's the next generation. Kids and we mean little kids. That's what today's products are being designed for/targeted at. You happen to buy one...fine. Watch a little, little kid pick up a smartphone. He/she just uses it. They've come pre-wired and we're still trying to figure out how to IM. It's the IGen. They want it instantly. They want to use it instantly. They expect their photos, their video, their music, their stuff immediately when/where/how they want it.
Read More
In this clip, lynda.com host Mark Abdelnour takes a look at proxy bidding. He discusses the strategy and how it works. He also discusses the maximum bid, and when to use Proxy bidding.
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The blood, gore, adrenalin challenges that were unveiled at E3 and enjoyed at ComicCon are fun to look at, easy to hold but are they really the games people want to plunk down their credit cards to own or rent time with? Seems as though the investors, the players who control the controllers have a different idea of a "good" game than the kids who develop them. While mobs of people play educational, informational, stimulating games our kid huddles in his room and mumbles "The Few, The Proud, The Gamers."
Read More
Social Media #3
Part of a series of articles to plainly explain what organizations need to consider and carry out in today's social media.
...Read More »
Social Media #2
Number two in a series of articles to plainly explain what organizations need to consider and carry out in today's social media. As the online communities increase in size, number, character; companies will refine their activities to develop "word of mouth equity" that can be used to strengthen their understanding of the customer's wants/needs (present/future), produce sales, blunt the effect of cheap store brands compared to name brands and draw upon when problems, issues arise.
...Read More »
Social Media #1
The reach of the Internet has opened the door for companies to be in direct touch with millions of individuals who want to obtain information and discuss your company, products, services and your capabilities. They have thousands of online outlets to research virtually anything - and anyone - who exists on the planet. The challenge for companies is how to participate with these people, win them over or neutralize their issues.
...Read More »
Content Insider
Wouldn't it be great if you just had a good -- no great -- idea. But there's a lot of drudgery and hard work between the idea phase and the delivery phase. The first phase is the biggest hurdle for most entrepreneurs, most ideas. It's where most stumble, fall, never get back up. There are no guarantees to getting the mother's milk of new enterprises -- funding
...Read More »
Content Insider
What does the industry have? Lots of really, really smart people. They can develop fantastic -- brilliant even -- hardware, software, services. Many of them can do everything right but step from the lab to the front office. Sure they can move into the corner office but staying -- especially when they're beholding to VCs and stockholders -- is more work than they thought.
...Read More »
Storyfarm uses G-Technology G-SPEED eS PRO to Cut Latest Doc Projects
Video editors working in high definition (HD) face increasing technical challenges on a daily basis. Their tools need to be sharp, fast and function well under deadline. The sheer size of video files that have to get pushed through today's postproduction workflows can slow a system down to a level where the creative process just isn't fun anymore.
...Read More »
Let Paper Press Kits Join History
The CEA (Consumer Electronics Association) started the world of change a few years ago "encouraging" PR people to only use online press services or online kits. Most of the shows followed suit going green and making press materials available to media folks even if they didn't attend. The benefits of the web and online services isn't new. After all these years we're rather glad to see the blood, sweat, tears of paper kits disappear.
...Read More »
Chasing Leads: Offline Lead Tracking in SEM Campaigns, Pt. 1
The value of an SEO campaign in terms of lead tracking is tied up with the particular search engine marketing company you select. Based on the company's abilities, it can take your existing SEM campaigns from lackluster to high performing marketing tools that are integrated.
...Read More »
Content Insider - Selling
Talk about two sides of the coin just think of the sales call. If you're in sales then it is all about the person in front of the other person/group. If you're in marketing it is all about the polished, super slick presentation. If you're the CEO and CFO it's all about the order. It takes them all. And it should go where few marketing people have gone before...it should ask for the order.
...Read More »
TOP 5 TIPS: Getting a Jump on IT Spending for 2010
The OS Is Irrelevant! | Ditch the Servers | Give Your Employees a (Virtual) Key to the Office | To Thy Own Client Be True | Automate Your Protection
...Read More »
"Repossessed" Captures Reality Series On-The-Go Action with AJA Ki Pro
AJA Video Systems, a leading manufacturer of professional video interface and conversion solutions, announced that their Ki Pro, portable tapeless recording devices were used by Stick Figure Productions for the upcoming season of National Geographic Channel's documentary series "Repossessed."
...Read More »
Content Insider #137 - Multitasking, Innovation Without Borders
CES is always great to see and immerse yourself in all of the new toys, the new potential...the fresh start! But this past year everyone was bemoaning the fact that the U.S. was behind the curve, lost the recipe for success and the future. Look at the CES stuff and where did it come from? Everywhere! We (and we mean all we) multitask, work virtually without borders pulling the best ideas, the best talent from EVERYWHERE to create solutions, solve problems.
...Read More »
Bringing the In-Store Message to Life
Spend any time in shopping malls or stores you'll see a growing number of digital signs augmenting the product and sales messages of stores and product brands. They really are helping change the face of retail. Not just in our industry but every industry including drug stores, grocery stores. The new medium offers an excellent outlet for creative developers to educate, influence, persuade the consume just at the time he/she is making a buying decision.
...Read More »
Obscura lights up Hard Rock Cafe's Gigantic Rock Wall using the NVIDIA Quadro Plex D2 supported by PNY
How do you create a tourist attraction in Las Vegas that gets folks talking? If you are Hard Rock café, you develop a totally new and exciting way for visitors to come and interact with your signature rock star memorabilia -- a massive 18 foot wide, super HD, multi-user, multi-touch, fully interactive video wall.
...Read More »
Content Insider #136: Social Media Spying
It's so nice. Everyone uses today's social media to connect with people just everywhere, anytime/all the time. No matter what you read, what you watch, what you listen to social media is where it's at. True. . . all the good guys, all the bad guys, all the guys in black suits and sunglasses are there looking around to see if someone has an invitation to the President's dinner party they aren't using. It's a great tool. A great way to stay in touch with...THEM!!!!!
...Read More »
GROWTH. . . HOW BIG IS BIG?
To you and me (especially me), $1 million is big money. $10 million is HUGE!!! To companies that are being bought and sold right now it's like chump change. $100 - $1000 million isn't astronomical for major companies like IBM, HP, Panasonic, Nokia and others.
...Read More »
Expansion Team Heads Back To School For JC Penney
It seems like a typical high school cafeteria setting -- that is until a female student gives a knowing nod to her cohorts and suddenly the lights go down, the music comes up and the kids burst into a high energy fashion show strutting a lunch tables-turned-catwalk modeling the new back to school fashions at JC Penney.
...Read More »
Shooters Post & Transfer Creates 'Defining Moments' For MASN
Shooters Post & Transfer, the full-service creative post house, stepped up big-time for MASN, (Mid-Atlantic Sports Network), the Baltimore, MD-based regional sports network owned jointly by the Baltimore Orioles and Washington Nationals, handling the production with a cast of real fans, and the complex post production that centered on creating intricate 3D virtual sets that evoked the iconic look of Camden Yards and Nationals Park -- the home stadiums for Orioles and Nationals respectively. The 20-spot branding campaign was created by the Washington, DC-based agency Rosenthal Partners, and directed by Peter Churchman of Churchman Productions, Ardmore, PA.
...Read More »
Explosion Robinson Scores Show Open for VH1's New Reality Series 'The T.O. Show'
NFL star receiver Terrell Owens has two sides: good-natured, happy-go-lucky Terrell and the cocky, brash superstar who prefers to go simply by his initials T.O. Both personalities are on view in VH1's new reality series The T.O. Show, and thanks to Explosion Robinson, the custom music and sound design shop founded by Stephen Hermann, you hear them equally well in the show's open.
...Read More »
BOND Audio Sounds Good With New Heineken Beer Campaign
Building on the general market campaign for Heineken featuring actor John Turturro, BOND Audio's Sound Designer/Engineer Joe Casalino teamed with agency The Vidal Partnership to create a similar eight-spot featuring actor Nestor Carbonell, known to many for his role on the TV show Lost and in the hit movie The Dark Knight.
...Read More »
Vegas Pro 8 + Free Vegas Seminar Series
