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Customized Promotional Products by EmbroidMe Can Help Secure New Business(February 23, 2012)
WEST PALM BEACH, FL -- (Marketwire) -- 02/23/12 -- There are several ways to introduce yourself or your company to prospective customers. Many times the challenge is getting past the gate keeper. Sometimes all it takes is an imaginative idea. Customized promotional products from EmbroidMe can be a key component in a marketing campaign to get your foot in the door and get "that" piece of business.
A series of inventive mailers sent to the decision maker, in succession, will feed curiosity and keep your company name topical, helping to pave the way to a warm call. Your mailer can start telling the story with packaging. Are you using a generic envelope, an imprinted box or a custom-designed mailer? The contents are the meat and potatoes of the campaign. Consider your message: will you include a series of clear informational pages or will it be a teaser note to be continued in a future mailing? Choose customized promotional items that work in harmony with your message.
A pot holder speaks to the need of protection required when handling a hot new product. A ruler provides the means to measure results you can provide. A calculator offers assistance in adding up sales increases. A pair of binoculars allows you to see new business on the horizon. Each item features your logo and maybe your message. Other items tell the story by just being included in the mailing. The item doesn't have to be expensive, but should have value nonetheless. It can be something used daily or simply act as a reminder of you and your business. EmbroidMe offers more than 800,000 customized promotional products to choose from. Don't forget to use packing material or filler to complement your concept and protect your items during shipment.
"We have the knowledge and experience to help you find the right customized promotional products to turn your ideas into reality while maintaining your budgetary constraints," said Christine Marion, MAS, director of retail operations for EmbroidMe.
With hundreds of locations worldwide, EmbroidMe provides full-service custom embroidery and screen printing for apparel, as well as customized promotional products and gifts to the business community. For more information about this topic and to view additional releases, click here. To locate the nearest store, visit www.embroidme.com.
Christine Marion, MAS
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