|Page (1) of 1 - 12/05/17||email article||print page|
Mass Innovation Nights Launches New Products, Including Relativity, The New American Whiskey at WeWork Mass Ave(December 05, 2017)
CAMBRIDGE, Mass., Dec. 05, 2017 (GLOBE NEWSWIRE) -- On Tuesday, December 12, 2017 Mass Innovation Nights, the Boston area’s leading monthly new product showcase, will be launching eleven products at WeWork Mass Ave in Cambridge, MA. The event will feature a variety of startups across many industries and include an innovative new whiskey from the sponsor: Relativity. Mass Innovation Nights 105 is free and open to the public. RSVPs are required.
“Distilled using our pioneering Compression Maturation method, Relativity is a whiskey ahead of its time,” said Chris Vogt, Relativity’s Brand Manager. “We’re partnering with Mass Innovation Nights to launch in Cambridge because innovation and startups pair perfectly with Relativity’s innovative origins and rich flavor profile.”
“Every month at Mass Innovation Nights, we connect the community with the coolest new products,” said Bobbie Carlton, the founder of Innovation Nights, and Innovation Women. “Relativity represents an inventive new whiskey that feels right at home with our startups.”
Mass Innovation Nights events feature business experts, networking, tabletop demos and presentations from the winners of an online vote. Participating startups include:
- Nutty Life
- Reina Valentina
- Relativity Whiskey
- Savory Living
- Spiro Technologies
Experts from Relativity will be on hand to speak about their innovative new whiskey, and attendees (21+ years old) will have chance to sample the product. Guests are encouraged to use the hashtags #MIN105, #DiscoverRelativity, #BeAheadOfYourTime and @MassInno to share photos and social media commentary. The gatherings typically generate hundreds of social media posts and are key visibility drivers for startups.
Relativity is made using corn, barley, wheat and rye to create the optimal mash bill. Then, it is aged using compression maturation technology, a brand new method to mature whiskey and extract a rich flavor profile. The future of whiskey is here.
About Mass Innovation NightsMass Innovation Nights offers an opportunity for people interested in innovative new products to connect live and online. The popular product launch and networking event draws attendees from the entire region. Over the past 8 years, it has launched over 1000 new products which have collectively received more than $2.1 billion in funding. Follow MIN on Twitter or visit the website.
Media Contact: Kristen Avini 510-221-8122 Innovation Nights